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COMMERCIAL PRODUCTION BUDGET (AICP FORMAT)

Job information

FieldValue
Bid date9/14/2026
Job name"First Pick"
AdvertiserValley Harvest Co-op (fictional)
AgencyNorthfield & Reyes (fictional)
Production companyDry Creek Pictures LLC
Spot titles and lengths"First Pick" :30 and :15
Pre-production days2
Build and strike days0
Pre-light / stage days0 / 0
Location days1, 12-hour day
LocationStone fruit orchard, Arvin, Kern County, CA
TalentNon-union. 2 principals, 5 extras, 1 voice over, with 1-year regional broadcast and online use
Crew ratesQuoted for 10 hours. OT at 1.5x of rate / 10.
Markups (example)Production fee 20% of A to K. Insurance 2% of A to K.

Summary of estimated production costs

SectionDescriptionEstimate
APrep crew$8,142
BShoot crew$22,243
CPrep and wrap expenses$2,260
DLocation expenses$6,430
EProps, wardrobe and animals$3,800
FStudio costs$0
GArt department labor$4,425
HArt department expenses$2,600
IEquipment rental$7,500
JMedia$400
KMiscellaneous production costs$450
Sub-total A to K$58,250
LDirector's fees$10,000
Production fee, 20% of A to K$11,650
Insurance, 2% of A to K$1,165
MTalent$5,015
NTalent expenses$570
OOther (post-production)$8,350
PRODUCTION TOTAL$95,000
Contingencies (not billed): weather day, B + I + motorhome and meals$31,923

A. Prep crew

DescriptionDaysRateOT hrs (1.5x)Estimate
Line producer2$700$1,400
1st AD1$700$700
Director of photography, tech scout1$1,200$1,200
Location scout2$500$1,000
Prop master1$600$600
Wardrobe stylist1$600$600
Home economist (food stylist)1$800$800
Production assistant2$300$600
Sub total A$6,900
Fringes, 18%$1,242
Total A$8,142
     
     

B. Shoot crew

DescriptionDaysRateOT hrs (1.5x)Estimate
Line producer1$7002$910
1st AD1$8002$1,040
Director of photography1$1,5002$1,950
1st AC1$7002$910
2nd AC1$5002$650
DIT1$7002$910
Gaffer1$7002$910
Best boy electric1$6002$780
Key grip1$7002$910
Best boy grip1$6002$780
Prop master1$6002$780
Wardrobe stylist1$7002$910
Make-up/hair1$7002$910
Sound mixer1$8002$1,040
Location manager1$7002$910
Production assistants (2)2$3004$780
Medic1$6002$780
Steadicam operator with rig1$1,5002$1,950
Home economist (food stylist)1$8002$1,040
Sub total B$18,850
Fringes, 18%$3,393
Total B$22,243
     
     

C. Prep and wrap expenses

DescriptionQtyRateNotesEstimate
Casting director, 1 session1$1,200$1,200
Casting facility1$400$400
Scouting expenses1$250$250
Car rental, scout2$80$160
Working meals1$150$150
Deliveries1$100$100
Total C$2,260
     
     

D. Location expenses

DescriptionQtyRateNotesEstimate
Location fee, orchard (prep and shoot)1$3,000$3,000
Permits1$500$500
Production motorhome1$700$700
Breakfast, 4040$12$480
Lunch, 4040$25$1,000
Craft service1$250$250
Set security, overnight1$300$300
Parking, tolls, gas1$200$200
Total D$6,430
     
     

E. Props, wardrobe and animals

DescriptionQtyRateNotesEstimate
Prop purchase (crates, co-op totes, baskets)1$1,100$1,100
Prop rental1$500$500
Wardrobe purchase1$1,000$1,000
Wardrobe rental1$400$400
Picture vehicle, farm pickup1$400$400
Home econ supplies (hero fruit, backups)1$400$400
Total E$3,800
     
     

F. Studio costs

DescriptionQtyRateNotesEstimate
Not used (location shoot)0$0$0
Total F$0
     
     

G. Art department labor

DescriptionDaysRateOT hrs (1.5x)Estimate
Production designer3$800$2,400
Set dresser3$450$1,350
Sub total G$3,750
Fringes, 18%$675
Total G$4,425
     
     

H. Art department expenses

DescriptionQtyRateNotesEstimate
Set dressing purchases1$1,400$1,400
Set dressing rentals1$800$800
Art dept kit rental1$150$150
Art dept trucking1$250$250
Total H$2,600
     
     

I. Equipment rental

DescriptionQtyRateNotesEstimate
Camera rental1$2,500$2,500
Lenses1$800$800
Lighting rental1$1,200$1,200
Grip rental1$900$900
Generator rental1$600$600
Sound rental1$350$350
Walkie talkie rental1$150$150
VTR rental1$300$300
Jib arm1$400$400
Expendables1$300$300
Total I$7,500
     
     

J. Media

DescriptionQtyRateNotesEstimate
Media / drives1$400$400
Total J$400
     
     

K. Miscellaneous production costs

DescriptionQtyRateNotesEstimate
Petty cash1$300$300
Production supplies1$150$150
Total K$450
     
     

L. Director's fees

DescriptionDays / qtyRateNotesEstimate
Director prep2$2,500$5,000
Director shoot1$2,500$2,500
Director post1$2,500$2,500
Fringes (director on loan-out)$0
Total L$10,000
     
     

M. Talent

DescriptionDays / qtyRateNotesEstimate
O/C principal, mother1$1,000$1,000
O/C principal, daughter (18+)1$1,000$1,000
General extras, orchard workers5$250$1,250
Voice over, session and 1-year regional use1$800$800
Fitting fees2$100$200
Fringes, 18%$765
Total M$5,015
     
     

N. Talent expenses

DescriptionDays / qtyRateNotesEstimate
Talent wardrobe allowance2$60$120
Talent payroll service1$150$150
Talent agency fees1$300$300
Total N$570
     
     

O. Other (post-production)

DescriptionDays / qtyRateNotesEstimate
Offline edit, :30 and :154$750$3,000
Color grade1$1,500$1,500
VO record and final mix1$1,800$1,800
Library music license, regional broadcast and online1$1,000$1,000
Conform, titles, deliverables1$1,050$1,050
Total O$8,350
     
     

P. Breakouts (priced separately, not in production total)

DescriptionDays / qtyRateNotesEstimate
P1. Breakout expenses: stills strobe kit and media1$450$450
P2. Breakout labor: stills photographer1$1,200$1,200
P2. Breakout labor: photo assistant1$400$400
P2. Fringes, 18%$288
P3. Breakout talent: principals' stills usage, 1 year regional2$300$600
P4. Breakout blank$0
TOTAL P$2,938
     
     

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