Short-Form and Vertical Production: A Reading Path

Spencer KaufmanBy Spencer KaufmanSeptember 14, 20264 min read

The short version

Short-form work uses the same breakdown, schedule, and budget skills as a feature, so learn those first. Then read by format. Vertical dramas are about a very high page rate, tight location grouping, and continuity across dozens of short episodes. Web series plan like a small TV season. Music videos and commercials are planned from treatments, boards, and setups instead of script pages. Short films compress everything into a few days.

Short form covers several kinds of production that share little besides length: vertical dramas made for phone apps, web series, music videos, commercials, and short films. What they have in common is compressed prep and a pace that would be unusual on a feature. The basics are the same as long form, so if you haven't gone through script breakdown and shooting schedules, start with those. This path covers what changes by format.

Vertical dramas

A vertical drama season is written as dozens of one- or two-minute episodes and shot in a handful of days. The vertical dramas page works through the page math for a 70-episode season of about 105 pages over 9 shoot days: 105 / 9 = 11.7 pages a day, or about a page an hour on a 12-hour day. At that pace the board has to be grouped tightly by location, and boarding by episode wastes days. Many vertical scenes are 3/8 or 4/8 of a page, so check your eighths with the page count calculator, since small rounding errors across a hundred scenes add up to hours.

Then read the vertical planning posts in order. Start with how to plan a vertical drama shoot for prep and the camera package. After that come the vertical series production schedule for a full board, the short-form series budget for the money, and vertical video call sheets for the day itself.

The vertical dramas page calls continuity the hardest department on these shoots. Seventy episodes shot out of order means characters' looks jumping between story days all week, and plots that skip weeks or months between episodes. Learn story day and continuity, and set up a wardrobe breakdown and a continuity log before the board is locked.

Performers on these shows may work under SAG-AFTRA's New Media Agreement, which covers programs made for initial exhibition on internet and mobile platforms. Confirm the agreement with the union before you budget cast; the unions and compliance path covers signatory basics.

Web series

A web series is usually shot as one block covering several episodes, so it plans like a small TV season. Block shooting vs cross-boarding is the most useful single read, with six episodes and five locations boarded three different ways. Number scenes by episode so cross-boarded strips stay traceable; scene numbering rules covers the conventions. The web series page covers the rest of prep, including actor availability across a block shot out of order.

Music videos and commercials

Neither starts from a screenplay. A music video is planned from the treatment and the track. The music video script breakdown maps the song by section and timecode, pulls setups from the treatment, and counts the artist's looks and changes before grouping setups into a day. How to budget a music video covers the money, and the music videos page covers playback passes and working around the artist's glam time.

Commercials start from agency boards and a bid, usually on the AICP form, and talent costs depend on usage. The commercials page and how to budget a commercial shoot explain how that differs from a film budget. Both formats are scheduled by shots and setups, so the shot list template carries more of the planning than a stripboard does.

Short films

Many people learn production on short films. How to schedule a short film in one weekend builds a two-day board with call times and works out Sunday's call from Saturday's wrap. The short film budget breakdown prices a 12-page, three-day short line by line against the SAG-AFTRA Short Project Agreement's $50,000 limit. If you're in school, the thesis film pre-production checklist and the student films page cover faculty approvals and equipment checkout.

How the money works at this size

Web series, vertical dramas, and short-form shows are often financed like independent films, with a platform deal, brand money, or equity. Television greenlighting has a section on smaller series and short form, including picking a fixed number of shoot days per batch of episodes and writing to it. The film financing path covers the layers of a finance plan in more detail.

Vertical dramas first

What a vertical drama shoot looks like and why its page rate is so high.

Planning a vertical season

The board, the budget, the call sheet, and the continuity paperwork.

Web series and episodic blocks

Shooting several episodes as one block.

Music videos and commercials

Formats planned from treatments, boards, and setups.

Solution

Film Production Software for Music Videos

How music video producers plan from a treatment: performance passes, playback, artist looks, locations, and a fixed budget, with the shot list doing a script's job.

Guide

Music Video Script Breakdown: From Treatment to Shoot Plan

How to break down a music video treatment: map the song by timecode, split performance and story setups, list looks, playback, and gear, then group setups into a day.

Guide

How to Budget a Music Video: A One-Day Shoot, Line by Line

How to budget a music video from the label's all-in number: a one-day stage shoot priced in bid-form sections, with fringes, production fee, and cuts.

Solution

Film Production Software for Commercials

How commercial producers go from agency boards to an AICP bid, a shot-based schedule, and call sheets that work for crew, agency, and client on the same set.

Guide

How to Budget a Commercial Shoot: The AICP Bid, Worked Through

How to budget a commercial shoot on the AICP bid form: the questions to ask before bidding, a two-day bid priced section by section, talent P&H, markup, and weather days.

Template

Shot List Template for Film With Time Estimates (Free)

A free film shot list template with shot size, angle, movement, lens, cast, sound, and minutes per setup, filled in for a two-location shoot day. XLSX, CSV, or PDF.

Glossary

Music playback

Music playback is pre-recorded music or audio played on set so actors can sing, dance, or react to it in sync. It needs clearance, tracks, and a playback operator.

Short films

A few shoot days, a small crew, and the paperwork still matters.

Terms to know

Words that come up constantly on fast, high page-count shoots.

Frequently asked questions

How many pages a day do vertical dramas shoot?

Far more than a feature. In the worked example on our vertical dramas page, a 70-episode season of about 105 pages on 9 shoot days averages roughly 11.7 pages a day. That pace only works when scenes are simple and grouped tightly by location.

Should a vertical series be scheduled episode by episode?

Usually not. Boarding by episode means returning to the same locations again and again. Most vertical and web series shoots cross-board the whole block by location and track story days for continuity.

Which SAG-AFTRA agreement covers vertical or web series?

Projects made for initial exhibition on internet or mobile platforms may fall under SAG-AFTRA's New Media Agreement. Confirm the right agreement with SAG-AFTRA for your budget and distribution before you budget cast.

Do music videos and commercials use a stripboard?

Rarely in the feature sense. Both are planned from a treatment or agency boards and scheduled by setups, so the shot list and the day's shot count do most of the work a stripboard does on a film.

Put it into practice

Upload a script to Storiara and work through the breakdown, stripboard, budget, and call sheets on your own project.

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Spencer Kaufman

Spencer Kaufman

Revenue & Strategy Lead, Storiara

Revenue and strategy expert growing Storiara's market presence and building partnerships with filmmakers and studios worldwide.